Tag Archives: Boston

adventures in guerrilla marketing, nursing vs. singing and friends are the family we choose

2 make some extra dinero for my trip to europe i manifested a beautiful gig doing promo work with the ultimate hustler that i’ll call “Boston”… i visit various locations with mi jefe (who despite the tough accent, is the BIGGEST sweetheart and so so so much fun). this promo work is teaching me so much…about how people respond to your energy/body language/vocal tone even more than i previously knew or imagined… when i accent certain words to certain people they are more likely to interact with me and take the flyer or talk with me about what i’m promoting…  for example people that are thicker respond more when i accent the word “taste” or people that are dressed in really nice clothing or have fancy jewelry are more responsive when i accent the words “beverly hills” …. of course this seems so simple to marketing heads but it’s new to me to be in it…. experimenting different ways to  spark interest… also, people like when you match their energy….if they are polite and quiet they appreciate the same… if they are outgoing and gregarious they typically dig that as well…  if they are in a chill mood they appreciate the same versus someone being up in their face… it’s a good thing i have a talent for reading people and their energy and this is helping me to develop this skill further… i could go on… i got to meet some very interesting people as well… one was a photographer that “liked my look” and gave me his card- he’s super legit and shoots amazing artists in such a gorgeously creative way! :) i’m excited to see what we can create!

the last gig Boston called me for was giving away balloons to promote a band at an electronica concert. except i didn’t realize how guerrilla street style this promo would be…. Boston sets up the helium tank on the street (outside of the venue) with the box of balloons and strings to tie the balloons and scissors and we just go to work… i was thinking how funny it was that we were all college educated getting paid to give away balloons to promote a band... i mean it’s pretty good money, great interaction with mostly very nice people…but  best of all i enjoy it…because i’m FREE. i’m not making money working in an office. i’m not confined to one place. i make my own schedule and everyday is different and crazy and an adventure... the kids going to this concert were wearing the most insane, naughty, bizarre outfits ever. they were very sweet, friendly and somewhat lost. this amazing girl (who couldn’t bring in bracelets she made because the authorities thought she might be hiding drugs in the beads) gave me the radest hello kitty bracelet just because… i didn’t realize though how many people do drugs- almost everyone who walked by asked us if it was nitrous (instead of helium) in the tank cause they wanted to get high! the cops eventually made us close up shop for whatever reason… so we just moved to around the corner. i’m getting better at dealing with the authorities knowing what to say and how to get out of things because with a lot of this kind of work it can be kind of… what’s the word…semi-illegal? i have such a distaste for our system and it’s quite amusing for me to try to get around it.

also, this week has been one of the most difficult weeks of my life because the for the last 10 days i’ve been taking care of my love. it’s heart breaking seeing someone u love with all of your being go through pain… i was only too happy though to have been his full time nurse… i would do anything and everything to care for my beautiful man. and going through this makes me appreciate him even more… but i must say nurses have it hard!!! it is a lot of work! and with homeopathic healing it’s even more work because treatment sometimes needs to be done every 15 minutes versus every few hours or so… it’s exhausting. i’m ready for my love to be on the mend! and it seems like he is now! yay! so we can get our party on in Paris! through this whole intense ordeal… my friends have been amazing… proving once again that friends are the family we choose. i don’t know what i would’ve done without sharmila, julia, and aneesah checking in on me, calling, coming over, offering love/support/food/comfort/medical contacts/laughter etc. even my girls from back east were there for me- oshana, carla, noelle… i am so blessed! and juanita with her wisdom, generosity and love was amazing through this tumultuous time…. i hope the cycle of madness is ending … no fuck that! it IS ending! i’m ready to transition from nursing back into singing! and speaking of singing we have our last show till the fall at Nics in Beverly Hills this Friday night 9:30-1am. rocking the mic will be therapeutic! :) i need it! i’m ready to give myself fully to the moment. sending u love and beautiful adventures and FREEDOM!!!! besos!

my hello kitty bracelet

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M.U.S.I.C. album release show! Today’s feature: LEO COSTA

For the album release show, I’m featuring each band member during this upcoming show week! It has been so much fun interviewing the M.U.S.I.C. makers and getting deep into their musical heads and hearts! They are all ridiculously talented, intelligent, true artists and I’m honored to make M.U.S.I.C. with them! 

Today’s feature: Leo Costa – drums

Leo is amazing at mixing modern drumming with old school concepts. He’s a sensitive player- he intuitively feels what energy, essence, and foundation a song needs.  From Rio, Brazil, Leo attended Boston’s Berklee College of Music and graduated with a Professional Music Degree, he studied performance, arranging, and music synthesis which also lead him to production and programming. With dexterity ranging from funky, gritty grooves to the complex feel of samba, jazz, and literally everything in between, Leo Costa plays with an authentic, inspired, and soulful intelligence. Leo added his incredible musical feel on Moments, Abuela, When You’re Away, and Rabo de Galo on M.U.S.I.C. Get to know my favorite batera :)

-what’s your 1st musical memory?

Listening to my dad’s Stevie Wonder and Jimmy Cliff records and my mom’s Beatles records.

 

-what’s the craziest thing that’s ever happened while you are on stage?

At a gig one time some dude kept asking if my cajon was electric! Then he starts trying to play it while I’m playing it- in the middle of the set. I had to use one hand to push him away while continuing to play the cajon with the other hand! Another time during a jazz gig, during the middle of a beautiful ballad, the singer fell HARD from the stool and from the floor she tells the band to keep playing (as if nothing had happened)…

 

-what’s your ultimate dream in music?

I don’t have an ultimate dream… I just want to keep evolving in music, keep developing…

 

-if you weren’t doing music what would you be doing?

There is nothing else.


-most influential artists to you and why?

Bob Marley, to me is the spokesperson of the 3rd world… he changed my perception on music, politics, life… ‘War,’ ‘Get Up Stand Up,’ ‘Could you be Love’ are some of my favorite songs…. Michael Jackson is a genius in complex simplicity (note: this interview was done 2 days before Michael’s death)…and Billy Cobham, a drummer from Panama, made me realize that this is what I wanted to do at 12 or 13…Also, Djavan for his songwriting, the rhythms in his music, his technique playing and singing…He’s the only artist I’ve been star struck by (other than Prince).

 

-what makes an amazing song?

What makes a good song to me is constantly changing… lyrics, the artist portraying feeling and a message to the listener, a song that makes people move, makes people feel… especially with my instrument I want to do that (make them feel)…

 

-what’s your theme song?

My theme song is the same song in different modes.

 

-do you have musical nickname?

Batera, slang for drummer in Brasil.

 

-what song were you most likely conceived to?

Probably some bossa nova song.

 

-first concert you ever went to?

Beastie Boys.

 

-first album u ever bought?

Faith No More’s Epic

 

-how can we revolutionize music? 

Start by bringing LIVE instruments back and also revolutionizing radio- putting real songs on the radio- not catch phrases.

 

-indie or major (what’s the way to go?)

Indie with major distribution.

 

-what inspires you musically?

When people speak through their music passionately and honestly.

 

-what can an artist do (that you’re backing) to make your job easy and fun?

Give love and respect to their musician’s time and craft… you get what you give with your band (and with your audience)…

 

-what’s your favorite song from the album?

“Discombobulator” and “Te Necesito”

 

-advice for up and coming drummers?

Practice hard and run your race.

 

-what do you hope for the show?

For us to kill it, that everyone digs it… I hope it’s a party and that everyone has fun.


Listen to M.U.S.I.C. at http://www.myspace.com/andreebelle or http://www.andreebelle.com

http://www.myspace.com/leocostamusic

Leo Costa

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